FortuneJack’s loyalty program - built as a collectible, progress-based garage system. Designed to reward consistency, trigger emotional connection, and move beyond generic VIP tiers. Fully gamified, visually styled, and tightly linked to FJ’s identity. Players entered the loyalty system by earning status points through gameplay. Unlocking full garages - from Scooter to Tesla, Lambo, Elite, and VIP - unlocked special rewards, bonuses, and hidden perks. Skinned in Miami-retro visuals, the structure was built to feel personal, collectible, and ongoing.

KARAVI’s most impactful project - designed to help young men legally avoid mandatory military service using religious registration. By leveraging a constitutional loophole around religious freedom, individuals were able to register as religious clergy - protecting their right to abstain from conscription. Provided legal structure, public visibility, and informational access.

A youth-led video interview format featuring Georgian politicians - focused on direct questions and uncensored discussion of issues important to young people ahead of the 2020 elections.

Created Brand & Communications for an art + techno event series under the name MATRIX. Developed full brand identity, tone of voice, visual direction, and communication system. Launched with a comic-strip campaign on Facebook and adapted narratives for Instagram. The physical space was styled with installations, projections, holograms, and fashion elements.

Defined how ASVLA’s loyalty system should be communicated - blending clarity with reward anticipation. Crafted a voice that made progress feel personal, earned, and valued.

Designed content logic for ASVLA’s referral system. Highlighted top referrers, created visual storytelling around leaderboard dynamics, and established MYCLUB as a core brand feature.

Built and managed ASVLA’s closed Facebook Group. Defined its voice, structure, and rhythm - including daily quests and exclusive missions to drive consistent engagement.

A symbolic, long-view reflection of Georgia’s European aspiration - told through iconic national figures from different eras, each gazing toward a shooting star. The spot reimagined EU integration as a generational dream and our historical decision - something we’ve wished for across centuries.

Wording that SHAPED Lay's ENTIRE winter CAMPAIGN. SERVED AS CONCEPT, BIG IDEA, KEY MESSAGE, AND VISUAL DIRECTION - CREATING MASS INTIMACY BY TYING WINTER, SCALE, AND JOY TO LAYS. MOUNTAIN SYMBOLIZED BOTH SEASON AND CHALLENGE, WITH NORTH POLE TRIP AT ITS PEAK. I CRAFTED THE IDEA, PLANNED AND BUILT COMMUNICATION - CONTENT, VISUALS, SCRIPTS, VOICEOVERS.

Concept idea and visual direction for national safety campaign. A second-hand tire reimagined as a peeled banana - a surreal visual metaphor exposing the hidden danger of used tire imports. The piece warns: ‘The wheel of fortune slips, when you drive with second-hand tires’.

Built AirBet’s Telegram foundation through a myth-driven, quest-based storytelling system - where brand, game, and narrative merge. Designed to scale across GEOs using regional myths as cultural entry points, turning bonuses into story mechanics that boost engagement and loyalty. Streamlined production with predefined layouts, AI visuals, and a modular structure - enabling fast, low-effort campaigns with deep cultural resonance and full strategic control.

Built AirBet’s long-term X communication layout - rooted in brand tone, emotional rhythm, and scalable formats. Defined content pillars: promos, reports, product signals, and gamified predictions. Created a system that enables daily, low-effort output with high creative consistency and organic growth potential.

Built AirBet’s automated retention system based on player behavior, deposits, and engagement. Structured into four stages - from registration to streak progression - with tailored messaging per segment and bonus logic. Designed brand-aligned, reward-driven flows mapped by timing, value, and player movement. Fully scalable, interest-based, and long-term operable - driving retention through momentum, not pressure.

This constant cycle of desire and result makes every human a player by nature. In games, performance meets Fortuna. But in slots, there is no room for performance - only chance and randomness. Slotstat makes the invisible visible, giving players a way to observe patterns. The brand is neutral, analytical, and impersonal - revealing rhythms without persuasion or advice. Its tone is cold, precise, and awareness-enlightening. This identity made it almost impossible to advertise the product directly - and a solution had to be created outside the brand, to explain what Slotstat does without compromising what Slotstat is.

Created a separate Telegram channel to communicate Slotstat’s value while preserving its neutral, impersonal identity. Built to share strategy-based slot signals powered by data - sharp, logic-driven, and rhythm-aware. This format became Slotstat’s long-term marketing system, scalable through creators who relay signals to their audiences without altering the brand’s voice.